Snapchat: Stats businesses can no longer ignore

2017 will be the year of Snapchat, and if you own a business and are not taking advantage of Snapchat’s capabilities, you are greatly missing out.

Snapchat is a mobile app that allows users to send photos and videos to be viewed for a maximum of 10 seconds; after that, the “Snap” is forever gone into the unknown interweb to never be found again.

Snapchat is currently entertaining 26 million users in the United States, and with their recently added live text and chat between contacts which has increasingly enticed younger audiences to become more engaged with the app.

But how effective is it?

Take a look at these stats collected:
1,600 college students were surveyed about their use of Snapchat and these were the results collected displayed;

77% of college students use Snapchat at least once during the day
70% of college students use Snapchat mostly on Friday and Saturday
81% of college students use Snapchat the most during the late afternoon and into the night

So now that you know just how much Snapchat is being used on a daily basis, why does it matter to your business?

Of the college students that participated in the survey, 45% of them said they would open a Snapchat from a brand they didn’t know. Furthermore, 73% of college students would open a Snapchat from a brand they did know. This is a major key because the content you as a brand produces on Snapchat will be opened and viewed majority of time…and it is free.

There’s more.

69% of college students said that they would be more inclined to open a Snapchat picture from a brand
67% of college students would want to receive most of discounts and promotions from brands on Snapchat
58% of college students would most likely purchase a brand’s product or service if they sent a coupon on Snapchat

These statistics cannot be ignored and if you are a brand not advertising on Snapchat it is time to start re-thinking your marketing strategy to appeal to this demographic with potentially very high return on investment.