2017 will be the year of Snapchat, and if you own a business and are not taking advantage of Snapchat’s capabilities, you are greatly missing out.
Snapchat is a mobile app that allows users to send photos and videos to be viewed for a maximum of 10 seconds; after that, the “Snap” is forever gone into the unknown interweb to never be found again.
But how effective is it?
Take a look at these stats collected: www.businessinsder.com/snapchat
1,600 college students were surveyed about their use of Snapchat and these were the results collected displayed;
So now that you know just how much Snapchat is being used on a daily basis, why does it matter to your business?
Of the college students that participated in the survey, 45% of them said they would open a Snapchat from a brand they didn’t know. Furthermore, 73% of college students would open a Snapchat from a brand they did know. This is a major key because the content you as a brand produces on Snapchat will be opened and viewed majority of time…and it is free.