Culture is not the mission statement on your website or even the values laid out in your employee handbook. No, rather, culture is what you do on an everyday basis, what you say, how you act, how you interact, your product/service, your customers, and yourself. It’s integrated into everything you do but how do you create a strong, fun culture that attracts talent?Read More
A few weeks ago Instagram dropped some pretty big news that would be rolling out during their next update. Instagram announced that they would be ditching their chronological newsfeed order. Similar to their Facebook counterpart, Instagram will be adapting a non-chronological newsfeed order. Essentially, you will no longer see post based upon time, but rather, you will see post as they relate to you personally. The relevancy is based upon social engagement (i.e. posts you typically “like” or have previously engaged with the most). As a result of this announcement, the internet and Instagram users have lost their minds over this.
2017 will be the year of Snapchat, and if you own a business and are not taking advantage of Snapchat’s capabilities, you are greatly missing out.
Snapchat is a mobile app that allows users to send photos and videos to be viewed for a maximum of 10 seconds; after that, the “Snap” is forever gone into the unknown interweb to never be found again.
Marketers are pretty well aware of the shift away from traditional media consumption with the younger generations of today. Yet the shift in what kind of video programming or how much video is consumed isn’t as large as the change in how video is consumed. Kids don’t have their eyes glued so much to the TV set as they do to their tablets and mobile devices.Read More
Depending on what era you grew up in, the # can have a different meaning. To baby boomers the # sign will probably mean “number sign” or “pound sign”, however, to today’s generation the # symbol stands for “hashtag” and has become a very powerful tool on social media.
Is your website outdated or unappealing to your customers? It might be time to update your website, otherwise your website could be losing traffic, targeting the wrong venue of customers or be turning customers away with content that does not engage the customers.