GOOGLE 360 VIRTUAL BUSINESS TOURS

Hello Market Vision fan club and wonderful clients! Have you seen or heard about Google 360 Virtual Business Tours? If not…we feel they are something that everyone should utilize! Let me give you a quick rundown…

According to Google research, “virtual tours help double interest in business listings.”  With Google 360 Virtual Business Tours, your customers can walk around, explore, and interact with your business like never before! You can link or embed the tour into your website and invite potential or current customers inside to experience your business environment from their phone, computer, or tablet. Virtual tours can also be added to your Google My Business account photos and appear in Google search results, Google Maps and Google+ local pages. And since this is a Google product, a virtual tour can increase your visibility! Anything that gets Google to send more people your way is a good idea.

They say that a picture is worth a thousand words- now imagine what a virtual tour could do for your business! Help your business stand out… If you don’t have one already, what are you waiting for? Call us today!

 

Check Out The MV Office Virtual Tour!

Shayla

Media Coordinator

New Instagram Feature, Who Dis?

We know we’re not the only ones who noticed Instagram’s latest feature drop last Friday—and if you’re anything like us you immediately took to the app to go for a little test drive. 😎 Oh, we see you IGTV.

All of you social media moguls must have thought sweet! — if you’re an Instagram purist it was probably more of an eye roll… With modern-day consumer’s growing demand for versatile ways to share their content it’s a necessity for social media platforms to have it all—new ways to share, create, and enjoy content. Most importantly, they must find a way to square-up with leading competitors, in this particular case, YouTube.

Way before the launch of IGTV, we remember Instagram primarily being used as a means to share photos. While already proven to be one of the highest performing social media platforms, Instagram has grown to evolve– now capable of sharing video, multiple photos per post, live video streaming, and story share. Now we have IGTV, a hub to support video up to 60 minutes long. But why take a step in this direction? Instagram co-founder, Mike Krieger, illustrates why the creation of IGTV wasn’t necessarily a stretch, but rather a way to further ornament what was already there:

“I just talked to a creator this morning and their first reaction was, oh, another one. But then it became, there’s this different thing that I can do here, that I was meant to do, and it makes sense on Instagram… we’d seen how Stories had grown, and we’d seen how video was flourishing on Stories, but we also saw that it was limiting what people could do in terms of video.”

In other words—why have a separate channel when you can have one on Instagram? When it comes to video, the days of “link in bio” are over… and we are LOVING it. Instagram creators have perfectly demonstrated the importance of studying how audiences are using an app, what features they are seeking elsewhere, and then how they can bridge this gap to create a usage experience with the whole-package. Krieger dives into the thought process behind how users would incorporate IGTV into their regular Instagram routine:

“Our hunch here is that people are in different mindsets at different times. That’s why we also built it as a separate app, because we wanted something where when you’re in the mood for watching long-form (video), you have something that will give you exactly that.”

The overall main goal of IGTV is to spark more dialogue between creators and audiences on the social media platform and ensure that their users time spent on Instagram is meaningful, impactful, and enriching.

“A lot of the things that we’re doing research around is what feels like good time spent versus what feels like meaningless time spent. The constant theme is around interaction and making sure that you close that loop. I’ve been enjoying how much commentary there is happening on IGTV,” Krieger reflects.

Since its launch, Instagram is already planning exciting IGTV updates—WE KNOW. In the meantime, explore, enjoy, and see Instagram’s latest and greatest for yourself!

Check out Krieger’s full interview

Erika

Social Media Coordinator

Google AdWords Search Ads To Show 3 Headlines

Google’s new ad format which just went into beta offers more real estate and dynamically combines an advertiser’s headlines and descriptions.

Hell yes

If you have ever used Facebook’s DCO (Dynamic Creative Optimization) feature, you know how much of a time saver it is and by the looks of it, Google’s new ad format will be the same.

The format allows advertisers to set up one ad with multiple headlines and a few different descriptions and Google will test the combinations dynamically and start serving the best performing combination based on the advertisers’ goals. This shift is a massive indication that Google aims to continue to let machine learning do all the work of testing creative. No more manual inputs. Finally.

According to Ginny Marvin of Search Engine Land, “The argument for having multiple ad options is that your ad groups will have opportunities to compete in more auctions when there are more options for the keywords to trigger your ads. It also requires relinquishing more control to the machines, which can give those devoted to strictly controlling their ad tests agita. But responsive text ads are just one more indication that the days of manual A/B testing are coming to an end, and fast.”

Although this feature is not available to all advertisers yet, according to an article written earlier this month, Google is allowing responsive search ads up to three headlines instead of two and shows two 90-character descriptions instead of one 80-character description. In addition to more space allowed, Google is allowing more flexibility by allowing up to 15 headlines and four descriptions.

If these features are not available to you yet just hold tight, it is coming and it will be saving you a massive amount of time. 

For detailed instructions on how to set up responsive search ads, check out Google’s support page

 

For more of Ginny’s article, check it out

Riley

Digital Account Manager

Riley Trotter
Digital Account Manager

WTF Is This GDPR Everyone Is Talking About?

First and foremost, what does GDPR stand for?

(Assuming you know ‘WTF’ stands for..)

GDPR stands for General Data Protection Regulation, and is the latest and greatest parliamentary protocol which addresses how the European Union citizens’ data can be used by corporations. This massive regulation introduces very strict rules regarding gaining people’s consent to use their personal and identifiable data.

Simply put, companies need to ask customers for their data in a very simple, easy to understand manner. No more hiding legal jargon in a 50-page long privacy policy. Approval must be asked for in lay terms.
Customers will also have the right to request a company to delete their data at any time and the company must promptly comply. Customers will have the right to ask a company how and why their data is used and again, the company must tell them. Additionally, customers may request copies of any data that companies have on them and it must be in an easy-to-read format (whatever that means).

More importantly, if any company holding data realizes they have been breached, they must alert customers within 72 hours. GDPR protects us from another Equifax breach, which happened 6 months prior to public knowledge that personal data had been stolen.

WTF happens if my company violates or does not comply with GDPR?

Well, the penalties are huge. Any company that violates the new regulations can be fined up to 4% of the company’s global turnover.

But, my company is based in the United States so who cares?

If you are located in the United States, which I assume most of you reading this are, chances are you will still fall subject to the EU’s new regulations if you are targeting anyone outside of the United States. If you have one shred of someone’s personal data from the EU, then you must comply to GDPR guidelines. Facebook and Google are now compiling with GDPR’s new regulations, which means if you are advertising on either service and collecting data in the EU, you will need to comply as well.

With that being said, if you have no interest or intent to target EU users then you appear, for the moment, to be in the clear! It seems unlikely that the EU regulations will reach stateside companies only collecting user data in the US.

Want to know specifically how to comply with GDPR? Check out the resources below to make sure you are prepared.

  • http://www.businessinsider.com/what-is-gdpr-regulation-explained-2018-4
  • https://www.techrepublic.com/article/top-5-things-you-should-know-about-gdpr/
  • https://www.newsmediaalliance.org/gdpr-privacy-law-application/

 

Riley

Digital Account Manager

Riley Trotter
Digital Account Manager

Amazon Suddenly Shuts Down Google Shopping

Until recently, Amazon has significantly increased their paid investment across Google Shopping, which inevitably, has been a pain to advertisers due to the increased CPCs and the loss of impression share.  That is, until April 28th, where Amazon abruptly pulled out of bidding on Google’s Product List Ad (PLA) format.

According to data pulled by marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down near the end of Q1

Source: (https://www.merkleinc.com/blog/amazon-abruptly-shuts-down-google-shopping-program)

If you have ever seen amazon.com in your auction insights report, a sigh of relief should wash over you. Our clients are already benefitting from this shift and seeing a lower cost-per-click and increased impression share!

I understand it is not uncommon for competitors to leave the auction insights arena just due to the natural fluctuations of the auction, but it has been over a week since amazon.com has been seen in the insights report, which alludes to the fact that Amazon has suspended its shopping campaigns…for now. 

Personally I am a bit confused by this move, and it is unclear as to when or if they will be back, but I am sure they will.

Riley

Digital Account Manager

Riley Trotter
Digital Account Manager

Instagram Update: Calm the F**K Down

A few weeks ago Instagram dropped some pretty big news that would be rolling out during their next update. Instagram announced that they would be ditching their chronological newsfeed order. Similar to their Facebook counterpart, Instagram will be adapting a non-chronological newsfeed order. Essentially, you will no longer see post based upon time, but rather, you will see post as they relate to you personally. The relevancy is based upon social engagement (i.e. posts you typically “like” or have previously engaged with the most). As a result of this announcement, the internet and Instagram users have lost their minds over this.
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The Future of Media Consumption

Marketers are pretty well aware of the shift away from traditional media consumption with the younger generations of today. Yet the shift in what kind of video programming or how much video is consumed isn’t as large as the change in how video is consumed. Kids don’t have their eyes glued so much to the TV set as they do to their tablets and mobile devices.Read More

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