4 Tips for Marketing to Millennials

There are a lot of misconceptions about millennials. They are often viewed as narcissistic and fantasifull in a stunted state of adulthood. However, this is merely a stereotype of millennials and a misunderstanding that keeps brands from embracing their buying power. In reality, millennials have a positive outlook on life (despite being raised in a harsh economic period), a non-traditional approach to adulthood, and a passion for their own unique values. Brands that have not embraced millennials seem to be waiting for them to “grow-up” and make the same purchase habits as their parents. The truth is, millennials have “grown-up” but their reality of adulthood is much different than the generations before them.

According to Pew Research, the “Millennial Generation” is defined as those between the ages of 18 to 34. This year millennials will surpass the Baby Boomers as the largest generation numbering 75.3 million in comparison to the 74.9 million Boomers. It is estimated that by 2020, millennials will make up 75% of the work force and will represent 30% of retail sales. If your company isn’t adapting to the rising wants and needs of this generation now, is the time to start.

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