Instagram Update: Calm the F**K Down

A few weeks ago Instagram dropped some pretty big news that would be rolling out during their next update. Instagram announced that they would be ditching their chronological newsfeed order. Similar to their Facebook counterpart, Instagram will be adapting a non-chronological newsfeed order. Essentially, you will no longer see post based upon time, but rather, you will see post as they relate to you personally. The relevancy is based upon social engagement (i.e. posts you typically “like” or have previously engaged with the most). As a result of this announcement, the internet and Instagram users have lost their minds over this.
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4 Tips for Marketing to Millennials

There are a lot of misconceptions about millennials. They are often viewed as narcissistic and fantasifull in a stunted state of adulthood. However, this is merely a stereotype of millennials and a misunderstanding that keeps brands from embracing their buying power. In reality, millennials have a positive outlook on life (despite being raised in a harsh economic period), a non-traditional approach to adulthood, and a passion for their own unique values. Brands that have not embraced millennials seem to be waiting for them to “grow-up” and make the same purchase habits as their parents. The truth is, millennials have “grown-up” but their reality of adulthood is much different than the generations before them.

According to Pew Research, the “Millennial Generation” is defined as those between the ages of 18 to 34. This year millennials will surpass the Baby Boomers as the largest generation numbering 75.3 million in comparison to the 74.9 million Boomers. It is estimated that by 2020, millennials will make up 75% of the work force and will represent 30% of retail sales. If your company isn’t adapting to the rising wants and needs of this generation now, is the time to start.

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The Future of Media Consumption

Marketers are pretty well aware of the shift away from traditional media consumption with the younger generations of today. Yet the shift in what kind of video programming or how much video is consumed isn’t as large as the change in how video is consumed. Kids don’t have their eyes glued so much to the TV set as they do to their tablets and mobile devices.Read More

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