WTF Is This GDPR Everyone Is Talking About?

First and foremost, what does GDPR stand for?

(Assuming you know ‘WTF’ stands for..)

GDPR stands for General Data Protection Regulation, and is the latest and greatest parliamentary protocol which addresses how the European Union citizens’ data can be used by corporations. This massive regulation introduces very strict rules regarding gaining people’s consent to use their personal and identifiable data.

Simply put, companies need to ask customers for their data in a very simple, easy to understand manner. No more hiding legal jargon in a 50-page long privacy policy. Approval must be asked for in lay terms.
Customers will also have the right to request a company to delete their data at any time and the company must promptly comply. Customers will have the right to ask a company how and why their data is used and again, the company must tell them. Additionally, customers may request copies of any data that companies have on them and it must be in an easy-to-read format (whatever that means).

More importantly, if any company holding data realizes they have been breached, they must alert customers within 72 hours. GDPR protects us from another Equifax breach, which happened 6 months prior to public knowledge that personal data had been stolen.

WTF happens if my company violates or does not comply with GDPR?

Well, the penalties are huge. Any company that violates the new regulations can be fined up to 4% of the company’s global turnover.

But, my company is based in the United States so who cares?

If you are located in the United States, which I assume most of you reading this are, chances are you will still fall subject to the EU’s new regulations if you are targeting anyone outside of the United States. If you have one shred of someone’s personal data from the EU, then you must comply to GDPR guidelines. Facebook and Google are now compiling with GDPR’s new regulations, which means if you are advertising on either service and collecting data in the EU, you will need to comply as well.

With that being said, if you have no interest or intent to target EU users then you appear, for the moment, to be in the clear! It seems unlikely that the EU regulations will reach stateside companies only collecting user data in the US.

Want to know specifically how to comply with GDPR? Check out the resources below to make sure you are prepared.

  • http://www.businessinsider.com/what-is-gdpr-regulation-explained-2018-4
  • https://www.techrepublic.com/article/top-5-things-you-should-know-about-gdpr/
  • https://www.newsmediaalliance.org/gdpr-privacy-law-application/

 

Riley

Digital Account Manager

Riley Trotter
Digital Account Manager

Amazon Suddenly Shuts Down Google Shopping

Until recently, Amazon has significantly increased their paid investment across Google Shopping, which inevitably, has been a pain to advertisers due to the increased CPCs and the loss of impression share.  That is, until April 28th, where Amazon abruptly pulled out of bidding on Google’s Product List Ad (PLA) format.

According to data pulled by marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down near the end of Q1

Source: (https://www.merkleinc.com/blog/amazon-abruptly-shuts-down-google-shopping-program)

If you have ever seen amazon.com in your auction insights report, a sigh of relief should wash over you. Our clients are already benefitting from this shift and seeing a lower cost-per-click and increased impression share!

I understand it is not uncommon for competitors to leave the auction insights arena just due to the natural fluctuations of the auction, but it has been over a week since amazon.com has been seen in the insights report, which alludes to the fact that Amazon has suspended its shopping campaigns…for now. 

Personally I am a bit confused by this move, and it is unclear as to when or if they will be back, but I am sure they will.

Riley

Digital Account Manager

Riley Trotter
Digital Account Manager

Instagram Update: Calm the F**K Down

A few weeks ago Instagram dropped some pretty big news that would be rolling out during their next update. Instagram announced that they would be ditching their chronological newsfeed order. Similar to their Facebook counterpart, Instagram will be adapting a non-chronological newsfeed order. Essentially, you will no longer see post based upon time, but rather, you will see post as they relate to you personally. The relevancy is based upon social engagement (i.e. posts you typically “like” or have previously engaged with the most). As a result of this announcement, the internet and Instagram users have lost their minds over this.
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4 Tips for Marketing to Millennials

There are a lot of misconceptions about millennials. They are often viewed as narcissistic and fantasifull in a stunted state of adulthood. However, this is merely a stereotype of millennials and a misunderstanding that keeps brands from embracing their buying power. In reality, millennials have a positive outlook on life (despite being raised in a harsh economic period), a non-traditional approach to adulthood, and a passion for their own unique values. Brands that have not embraced millennials seem to be waiting for them to “grow-up” and make the same purchase habits as their parents. The truth is, millennials have “grown-up” but their reality of adulthood is much different than the generations before them.

According to Pew Research, the “Millennial Generation” is defined as those between the ages of 18 to 34. This year millennials will surpass the Baby Boomers as the largest generation numbering 75.3 million in comparison to the 74.9 million Boomers. It is estimated that by 2020, millennials will make up 75% of the work force and will represent 30% of retail sales. If your company isn’t adapting to the rising wants and needs of this generation now, is the time to start.

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The Future of Media Consumption

Marketers are pretty well aware of the shift away from traditional media consumption with the younger generations of today. Yet the shift in what kind of video programming or how much video is consumed isn’t as large as the change in how video is consumed. Kids don’t have their eyes glued so much to the TV set as they do to their tablets and mobile devices.Read More

#Hashtags #Can #Hurt #U

Depending on what era you grew up in, the # can have a different meaning. To baby boomers the # sign will probably mean “number sign” or “pound sign”, however, to today’s generation the # symbol stands for “hashtag” and has become a very powerful tool on social media.

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